I'm Sarah Gibson

I am an award-winning filmmaker, podcaster, new media storyteller, professor, First Amendment scholar, and, most importantly, a mother of two. My life is full of chaos before you add keeping up with emerging media and AI.

I love exploring innovative forms of storytelling and communication. But I didn’t like the energy it took to keep up with the latest trends.

That was until I realized there is no reason to invest emotionally in the daily, or even hourly, changes. Once you see the trends and implications from a 30,000-foot view, you can navigate media changes with confidence. And, most importantly, utilize and create ethically with every form of new media.

I enjoy navigating the space between where we are and where we are going.

I’ll show you how to have both discernment and invention, tradition and innovation, strategic thinking and decisive action while bringing about individual and collective flourishing on behalf of yourself, your colleagues, and the brands you manage.

My Story

 “Any sufficiently advanced technology is indistinguishable from magic.” - Arthur C. Clarke

There's a unique thrill that comes with encountering new technology for the first time.

For me, it has always been a source of magic.

Some of my earliest memories involve playing games on an Apple II. I still vividly remember seeing an early version of the internet, learning to code before Yahoo! and Google, and receiving a first-generation iPod for Christmas.

My breath is still taken away when I see the computer-generated ballroom scene in Beauty and the Beast.

I'm often asked about where my passion for new media came from. Well, it's in my blood. My mother was a pioneer in electronic music.

As you can tell, new media isn't just a passion for me; it's the common thread in my life.

We are about to go through a fundamental shift in how we relate to humanity, media and technology.

It is going to be a bumpy ride. But it will also lead to great transformation in our world.

I hope you will join me along the way.


I'm Paul Gibson

I am a radio personality, podcaster, wedding DJ, audio producer and mentor to students at a university radio station. I also get to be a dad to two little ones who keep life interesting. I am married to one of the smartest people I know and love to learn about technology and artificial intelligence with her as we discover what it can do.

As we navigate this new world of AI it is easy to get caught up in the latest development and fear how it will change things. But if we pull out and look at the big picture, we can find ways to work with the latest innovation. 

The past has taught us how to effectively and ethically communicate with empathy. New advances, like AI, are just tools. While the tools change, the principles do not.


My Story

I get a kick out of talking to people. I relish telling dad jokes that evoke eye rolls, sharing new ideas and just having conversations. 

Growing up I was attracted to communication through music radio personalities, and news icons like Paul Harvey. I even utilized my Fisher Price cassette player and recorder to record my own radio shows.

Eventually, I found an outlet for communication in speech competitions, college NPR radio, and a degree in Broadcast Journalism. 

I went on to spend two decades communicating with thousands through local, national and international radio shows and podcasts. 

Now I love guiding university students as they discover the joy of communicating with audio.

I would love to walk with you as we together we learn to communicate through and with technology.

Let's go and discover.

Why We Do It

We believe media has the power to change lives.

We also understand that new media moves fast and changes daily.

There is an emotional toll that comes with trying to manage evolving forms of communication. It can negatively impact your energy and well-being.

The good news is there is a better way.

We've seen the evolution of technology and know how to navigate changes without chasing the trends.

We have a heart for professional communicators and want to help them utilize innovative technology while maintaining ethics and living a balanced life.

We can't wait to meet you!

"Professor Gibson was incredibly passionate about this subject and I feel like she was able to keep us engaged and meet us as students where we were."

- Anonymous Feedback

"Working with Paul was a pleasure. He's very professional and easy to work with."

-Owen P.

"I really really enjoyed this class. The topics we covered & the level of discourse we as the students were introduced to was exciting and fun..."

- Anonymous Feedback

Sarah Gibson holds a BS in Electronic Media from Abilene Christian University and an MFA in Radio, Television and Film from the University of North Texas.

She has contributed to multiple award-winning films. But beware there are several Sarah Gibson filmmakers.

In 2012, Sarah received the Broadcast Education Association’s Best of Festival King Foundation Award for an interactive documentary.

As a university professor, she has more than 15 years of experience. Her mentorship has guided students to produce numerous award-winning projects including a National Murrow Award.

Paul Gibson holds a BS in Broadcast Journalism from Abilene Christian University.

He has more than 24 years of experience in radio including working for NPR, Cumulus Media, and Salem Broadcasting.

Paul has hosted and produced numerous top-rated radio shows including an internationally syndicated show and a nationally syndicated morning show. He has also been involved in multiple podcasting projects including a true-crime series.

Paul has his own company where he has been the DJ for over 50 weddings.


Let's stay in touch.

You can bring in a new era of digital communication grounded in empathy and propelled by innovation.


You're safe with me. I'll never spam you or sell your contact info.