As a strategic communicator in a machine-driven world, you champion empathy and humanity.

You can use AI and social media to create impactful and ethically grounded content for your clients without sacrificing your creative edge or wasting time chasing trends.

You are unstoppable.

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FREE RESOURCE

5 Things to Consider When Creating Content with AI

A quick ethical guide for strategic communicators, content creators, marketing directors and social media managers.

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NICE TO MEET YOU

We are the Gibsons,

sometimes known as Professor Gibson + 1.

We are both award-winning communication professionals with over 20 years of experience.

Sarah is a filmmaker, new media storyteller, First Amendment scholar, and a dedicated college professor. Paul is a former national radio host, current podcaster, and digital audio storyteller.

Together, we blend creativity and expertise to inspire and educate communication professionals to tell stories with integrity while embracing new media.

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AI is developing quickly. How do you flourish in this exciting yet overwhelming space?

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Expression

You recognize the transformative power of words and images to influence society positively as part of human expression.

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Ethics

You use an ethical foundation to guide every interaction and ensure your values are evident in your digital presence.

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Equipped

You find wisdom in the past that equips you to be prepared for the future.

OUR VALUES

We equip strategic communicators with insights and systems to ethically navigate the evolving space of artificial intelligence and social media so that they can work with empathy, innovation, integrity, creativity, and excellence.

You can deepen, discover and develop in this new media landscape. 

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Deepen

This new landscape plays by a new set of rules that require you to deepen dialogue with others.

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Discover

You enhance the collective understanding while discovering new ways to engage alongside ethical standards.

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Develop

And, when this happens, you develop a balance between tradition and advancement, positioning yourself as a rising leader in your field.

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The Workshops

Position yourself as a rising leader in the field.

Office Hours

Reoccurring discussions using current concerns and case studies to navigate ethical dilemmas while using AI and emerging technologies without compromising your creative edge or ethical values.

Find out more about our upcoming workshop topics.

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The Ethical Guide

A step-by-step guide to make conscious-driven content in two days using innovative technologies without compromising your creative edge or ethical values.

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OUR CREATIVE UNIVERSE

What is going on in our world?

Get a glimpse into our inner world and the things that inspire us.

Critical Thinking in a World of AI

May 21, 2024

How Your Magic Is Better Than AI

May 14, 2024

Living in the Not Quite There Moments

May 08, 2024

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Let's stay in touch.

You can bring in a new era of digital communication grounded in empathy and propelled by innovation.

You're safe with me. I'll never spam you or sell your contact info.