Make Sense of AI – Without the Hype or Fear
Artificial Intelligence is everywhere – powering your smartphone, shaping business decisions, sparking debates about the future of work. You've heard the buzzwords and the bold promises, and the warnings of robots taking over. It's exciting and unsettling all at once.
Course Launches on May 14th.
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AI Foundations cuts through the noise and confusion.
This self-paced video course guides you from overwhelmed to confident, helping you truly understand what AI is, how it works, and how to use it in the real world. No computer science degree required, no hype or doom – just a clear, human-centric path to grasping AI.
WHAT MAKES THIS DIFFERENT
A Human-Centered Approach to AI
Most AI courses focus on the tools. We focus on you. We believe AI is only powerful when it's understood, questioned, and applied in ways that serve human goals, creativity, and values.
Here’s how our human-centered approach stands out:
- Rooted in purpose. We start with why AI matters to your life, work, and community—not just how it functions.
- Ethical by design. Every lesson includes reflection on the impact of AI, helping you make informed and responsible choices.
- Built for clarity. We translate complex ideas into plain language and relatable stories you’ll actually remember.
- Cross-disciplinary insights. We draw from psychology, media, and communication—not just computer science.
- Curiosity encouraged. This isn’t about memorizing facts—it’s about asking better questions and making sense of AI in your own world.
By the end of this journey, “AI” will no longer be an abstract buzzword.
You’ll walk away with a clear understanding of:
- How AI works – what it can (and can’t) do
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Prompt engineering – how to communicate effectively with AI tools
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AI myths – what’s real vs. hype
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Ethical and legal considerations – why values and responsibility matter
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AI and the future of work – how to adapt and thrive
We go beyond just feeding you information – our goal is to inspire you to continue exploring AI with curiosity and critical thinking, long after the course ends.
ABOUT US
Meet Your Guides
Professor Sarah Gibson
An award-winning educator and storyteller known for demystifying complex ideas. Sarah brings over 17 years of academic expertise in emerging media and communication law and ethics. She has a gift for turning technical jargon into simple, memorable concepts, helping you see the big picture without getting lost in details.
Bob Hutchins
A digital marketing veteran and media strategist with 20+ years of experience. Bob has helped Fortune 500 companies adopt AI without losing the human touch. He integrates insights from human psychology and media into technology training, with a focus on ethical, human-first tech use. Bob will show you how to apply AI in your work in a way that is both effective and responsible.
Together, Sarah and Bob guide you through the world of AI from two unique angles – blending academic insight with real-world pragmatism. Their combined experience bridges the gap between data and humanity, making AI Foundations a learning experience that speaks to both your mind and your values.
What's Included In The Course
MODULE 1
Understanding Artificial Intelligence
Before you can use AI confidently, you need to understand what it really is—and what it isn’t.
In this module, you’ll explore:
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AI glossary – Learn the key terms without the jargon
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AI categories – Understand different types of AI and how they function
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AI capabilities – What AI can (and can’t) do right now
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Machine learning, deep learning, and NLP – Simple explanations of complex concepts
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AI tools – Get familiar with the tools shaping today’s AI landscape
This is your foundation—plain language, real examples, and everything you need to make sense of the AI world.
MODULE 2
Debunking AI Myths
AI is one of the most misunderstood technologies of our time. This module clears up the confusion so you can engage with AI from a place of clarity, not fear.
You’ll unpack 10 common myths including:
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AI will take over all jobs
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AI can think and feel like humans
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AI can solve any problem
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AI is always secure and trustworthy
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AI will replace human creativity
We’ll replace hype with facts—so you can separate fiction from function and see AI for what it truly is (and isn’t).
MODULE 3
Prompt Engineering
Prompting isn’t just typing—it’s an essential skill for unlocking AI’s full potential.
In this module, you’ll learn:
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Introduction to prompt engineering – What it is and why it matters
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Methods of prompting – From simple commands to layered instructions
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Communicating with AI – Tips to improve clarity, tone, and results
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Components of a great prompt – Structure, specificity, and context
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Testing & iteration – How to refine prompts for better outputs over time
By the end, you won’t just use AI—you’ll know how to collaborate with it.
MODULE 4
Ethical and Legal Concerns
Being aware of potential ethical and legal pitfalls helps you use AI with confidence and care.
In this module, you’ll explore:
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Bias, fairness, and transparency – How to spot and reduce harm in AI systems
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Ethical AI frameworks – Principles that guide responsible development and use
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Legal concerns – From intellectual property to data privacy
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Best practices & policies – What organizations are doing to protect users
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AI Bill of Rights – Understand emerging guidelines shaping AI’s future
Ethics aren't an afterthought—they’re the foundation for building trustworthy AI.
BONUS MODULE
AI Workflows
Peek behind the curtain and see how AI fits into real workflows across different professions. You'll get practical examples and ideas tailored to your field.
Explore how AI can support:
- The Creative– from brainstorming and storyboarding to content generation
- The Educator– for lesson planning, feedback, and student engagement
- The Business Professional– streamlining reports, emails, and decision-making
- The Marketing Executive– content strategy, customer insights, and automation
No matter your role, this bonus module will help you see where AI fits into a variety of professions.
This Course Is For You If...
- You’re curious about AI but don’t know where to start
- You want practical, real-world ways to use AI
- You’re tired of the hype and want clear, honest information
- You care about the ethical impact of technology
- You’re a lifelong learner ready to think critically about the future
GET STARTED TODAY!
Your future with AI doesn’t have to be confusing or overwhelming.
Start small. Think big.
14-DAY MONEY-BACK GUARANTEE
If you aren’t completely satisfied with AI Foundations, let us know within the first 14-days for a full refund. No questions asked.